Previously featured Artist Gary Duffy released the music video for his debut single ‘Did You Ever Really Love Me?’ On the 20th of August 2020, since then it has surpassed 15k views on Facebook and 4k on IGTV. The Jumble Magazine caught up with Gary Duffy to chat about the video making process, working around Covid restrictions, and being honest about your past relationships on camera.
How did you find the process of making your first music video?
It was very fun, but a daunting experience to start with. I have never done anything like this before and because the song means the world to me it had to be perfect. Deciding who was going to play my boyfriend in the video was difficult as I reached out on social media and had responses from over 30 men interested. I got it down to my top 3 and then I asked a few friends and we all picked Adam McCrea, he’s a friend of mine and I knew we would work comfortably together.
The director Matty Killen and I had never met before, but a friend told me about him and once i saw his showreel I knew straight away he was the one. Locations were a little stressful but everything worked out perfectly. Paddy McGurgan let me film in his studio at The Makeup Pro Store in Belfast, a friend of mine is the manager of Movie House Cinema Yorkgate and so we were able to film there. I then used my friends apartment which is beautiful.
I didn’t realise how much shooting the video would take out of me physically and emotionally, it took me days to recover as it opened up a lot of emotions that I thought I had dealt with already.
The song is full of emotion and feels really personal- did you want the music video to reflect the experiences the song is based on?
I sat down by myself and worked out what I wanted to portray and I came up with the story line. The video features me singing the song with cuts to flashbacks of happier times with my boyfriend, it then cuts to an argument when I found out he had been cheating, and then to me doing things on my own again and rebuilding my life by myself. It’s very powerful and I think everyone can relate.
At the start I was so unsure of how to do the video because I didn’t want to offend the person I wrote the song about, but my friends had a word with me and told me I had to tell my story and my truth.I believe I achieved that. I could have gone into more detail but I wanted to be respectful and let the emotion and the beauty of the video speak for itself.
How did you find navigating all of this whilst still working around the current restrictions?
It was difficult because I had planned to do all of this months ago. There was only three of us that shot the video: me, Adam and Matty. We shot for 6 hours and we did struggle at times because of the rain. We did wait until the restrictions were eased a good bit to stay within the guidelines of Covid.
Lastly, any other big plans do you have coming up?
I’m currently working on my new single which is an upbeat Ibiza type anthem. I’m hoping to have it finished by the end of September. I work a full time job so trying to write music and see friends and date is a lot but I am juggling the best I can- music is my passion.
Interview by Sam Dineen